New deal creates new revenue stream
Vehicle fraud and protection experts Tracker and cap hpi have joined forces to offer dealers new income streams.
Car retailers who conduct provenance checks on their stock with cap hpi will also be told if the vehicle has a Tracker stolen vehicle recovery (SVR) device installed. If it does, dealers can offer a Tracker SVR subscription service to the vehicle’s new owner, upon purchase, and earn commissions from Tracker.
Mark Rose, managing director for Tracker, said: “Our collaboration with cap hpi enables dealers to bolster sales by tapping into a hidden revenue opportunity. Owners who part exchange their car do often fail to tell the dealer the car is Tracker-equipped, or indeed, they may not have been aware themselves.
“Now these dealers have the potential to uncover hundreds of thousands of unsubscribed SVR service fees that could be sitting undiscovered on retail forecourts or showrooms. While benefitting from these new hidden revenue streams, the dealers can also strengthen their customer relationships by offering buyers the ultimate peace of mind: knowing that their vehicle is protected in the event of theft. And, although they might not know it, buyers may also be eligible to benefit financially from a reduction in insurance premiums.”
Chris Wright, managing director for cap hpi, said: “One in three cars we check has hidden opportunities for value-added services. Dealers will easily be able to find out if a Tracker device is fitted to a car on their forecourt or through a part exchange, simply by running an hpi check. It’s a no-fuss opportunity for dealers to make even more revenue without lifting a finger. By bringing together our two powerful data sets we are empowering dealers to help used car buyers to better protect themselves against theft, whilst potentially reducing their premiums. Dealers benefit from an additional revenue source and an enhanced reputation. It is a win-win situation, except for car thieves.”
