Kia raises the bar in Europe
Kia has achieved record market share in Europe this year, according to data released by the European Automobile Manufacturers’ Association (ACEA).
It recorded a 3.9% market share in the first six months of the year, while at the same time Kia UK recorded its second highest sales performance.
ACEA figures found that the passenger car market grew 27.1% on the first half of 2020, while Kia’s growth over the same period was 40.8% with sales of 251,236 year-to-date compared to 178,393 during the same period last year. In the UK, it registered 45,277 units, making up 18% of Kia’s European sales in the same time period.
Jason Jeong, president at Kia Europe, said: “As the automotive sector begins to recover from the pandemic, we welcome customers back to our showrooms. Since the company’s brand relaunch at the beginning of the year, we have seen strong growth in our passenger car market and have now achieved our highest ever market share in Europe. This is a testament to the strength of the new Kia brand and our inspirational range of electrified and low-emissions vehicles.”
