Jaguar Land Rover has appointed professor Gerry McGovern OBE, chief creative officer, to the board of management.
CEO Thierry Bolloré said: “Gerry’s expanded chief creative officer accountabilities include leadership of the design functions of both Jaguar and Land Rover. Also, to continue to elevate and protect our two great brands, Gerry’s role will now include creative direction across all of Jaguar and Land Rover’s global visual communications, ensuring a consistent look and feel, befitting each of their distinctive characters.”
McGovern said: “It is an honour to be appointed to the Jaguar Land Rover board of management, and to be given the opportunity to lead my team in the creative reimagining of Jaguar as well as continuing the transformation of Land Rover. I remain convinced of design’s true value to build brand equity while ultimately enriching the lives of our customers.
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