Dealer demand ends 2020 on a high
Dealers across the UK saw December orders for new vehicles rise by 9.5% against the same month in 2019.
According to the latest data from Dealerweb, orders for used vehicles fell by 10% while the average sale price increased from £18,682 to £20,900. Enquiry levels fell for both new and used vehicles by 7.7% and 12.6% respectively.
The study examined data from 800 dealers across the UK.
James Hill, managing director of Dealerweb, said: “Dealers showed remarkable adaptability through 2020 and navigated the shifting retail landscape of national lockdowns and regional restrictions. A focus on giving customers a truly personalised experience online and in the showroom has supported both new and used vehicle sales.
“December’s result shows a marked increase in conversion as dealers focused on nurturing each lead. There is anecdotal evidence that there was a rush to buy before the Brexit deal was done due to concerns around tariffs.”
