BCA updates website
BCA has launched a new Vehicle Details page on its online vehicle search platform, intended to help customers make better and faster decisions about the vehicles they want to buy.
The user experience is now more intuitive and user friendly, with a simpler, more informative layout, more detailed digital images and improved functionality across both desktop and mobile devices.
There is also a clear breakdown of vehicle information, with the number of previous owners, mileage, vehicle grade and guide pricing all highlighted, while users can also navigate to the full sale catalogue section from individual vehicle details and – if ready to bid – join a sale in progress via the Live Sale button. If a user prefers to leave a Proxy Bid, they can place this direct from the vehicle details right up until the sale commences.
Dene Jones, BCA group chief marketing and data officer, said: “This significant enhancement to our digital offering makes it even easier for our buyers to find, assess and track a vehicle on BCA Online.”
