Test drives key to unlocking EV demand

Most UK drivers won’t be convinced to buy an electric vehicle until they have tried a prolonged test-drive.

That is the result of a survey of more than 2,000 motorists carried out by Auto Trader. It found that 70% of respondents would be interested in leasing an electric vehicle for a two or three-year test-drive before committing to buying one outright.

Although 73% of respondents said they would consider purchasing an electric vehicle within the next four years, 40% of these admit they still have reservations about the capabilities of EVs.

Despite the UK now being home to more than 19,000 charging points and the average EV being able to travel approximately 100 miles on a single charge, more than half of motorists (51%) admit range anxiety is the biggest turn-off, followed by a concern for lack of available charging points across the UK (49%) and in local areas (48%).

The cost of the car itself was found to be another worry for 44% of motorists, as well as how long it would take to recharge (42%).

However, according to recent market research, also conducted by Auto Trader, as many as nine out of 10 consumers are worried about the impact of petrol and diesel cars on the environment and, therefore, support schemes to help motorists to go green.

The research revealed that 66% of motorists think leasing any car before purchasing the vehicle outright, with the key factors being good fuel economy (65%), low maintenance costs (56%), and how enjoyable it is to drive (55%).

Auto Trader’s Rory Reid said: “Buying a new car can be a big commitment, so it makes sense that some are considering leasing as a viable alternative, especially when using it as a way to ‘test drive’ a car for longer periods. Leasing for a couple of years gives drivers the time they need to fully get to know the vehicle and understand their own feelings about it.

“In the case of EVs, this would provide plenty of time to help drivers dispel any worries, become accustomed to the technology and see how accessible and easy charging can be. It’s also a fraction of the price of purchasing outright, so if after two years you’re not sold, you can simply return the vehicle.”