Sytner North East wins top Mercedes-Benz award

Sytner North East has been named Mercedes-Benz Retailer of the Year.

Sytner North East – which has sites in Newcastle upon Tyne, Sunderland, Teesside and Carlisle – was chosen thanks to its outstanding performance in every area of the business, including customer service, used car sales, workshop retail hours and customer retention.

Gary Savage, managing director, Mercedes-Benz Cars UK, said: “Our retail partners are a vital part of our success in the UK. Without their hard work we wouldn’t have finished 2019 as the third largest manufacturer in the UK, and the number one premium manufacturer.

“We – as an industry – are experiencing a real level of change, and I’m very proud to see our retailers embrace these challenges and continue to offer our customers an exceptional experience.”

The smart Retailer of the Year accolade went to Exeter-based City West, while other winners on the evening included Lookers Sussex for Loyalty Team of the Year and Western Automobile Company for Workshop 2020 of the Year.

Meanwhile, Charles Newman from Mercedes-Benz of Watford was named Apprentice of the Year, Fleet Team of the Year went to Sytner West, Marshall North West won Mercedes-AMG Sales Team of the Year, Lancaster got Used Car Sales Team of the Year, Customer Experience Team of the Year was Isaac Agnew, Sandown Surrey and Hampshire was awarded Aftersales Team of the Year, JCT 600 won the New Car Sales Team of the Year title, Sinclair won Digital Engagement of the Year, and Martin Casha was given The Le Roy Muntingh Outstanding Contribution Award.