Suzuki expands north west network

Suzuki GB has appointed Stan Palmer to operate a new franchise in the Cumbrian city, called Stan Palmer Suzuki.

The announcement is part of the vehicle manufacturer’s strategy to build its dealer network in the north west of England.

The fully refurbished six-car showroom becomes the fourth premises to be opened in the county by family-owned Stan Palmer Ltd.

Neil Palmer, dealer principal at Stan Palmer Suzuki, said: “After a series of positive discussions with Suzuki, we were impressed with the brand’s straightforward approach to business, thereby making them an ideal partner to compliment the franchises that our company already manages.

“With consumers increasingly turning to hybrids and cars with low emissions for added affordability, the Suzuki’s model range meets the needs and demographics of local drivers. We’ve received a high number of enquiries from motorists, so it’s been a very encouraging start as we get the new showroom up and running,” said Palmer.

Dale Wyatt, director of Automobile at Suzuki GB PLC, said: “We are very pleased that our brand and product range will once again be visible to the residents of Carlisle and the wider area, after this important strategic open point in our network was recently vacated. We were therefore looking for a partner that had a ready-to-go customer base and a long-standing positive reputation amongst motorists.

“Fulfilling this criteria, Stan Palmer was the natural choice for the new franchise in Carlisle, as they are an expanding business that brings a wealth of experience to Suzuki and have enjoyed success in the automotive retail sector for more than six decades. We look forward to working closely with Neil Palmer and his colleagues,” said Wyatt.