Startline set to exceed 2020 targets

Startline Motor Finance is on target to exceed its pre-pandemic 2020 growth target with an increase in turnover of 20% compared to last year.

CEO Paul Burgess explained: “It looks as though the used car market for 2020 will end up somewhere around a fifth below the previous year, so we’re really very pleased to have hit our pre-existing growth targets given overall trading conditions.

“There are two main things that we have got right this year. The first is that, once the pandemic hit and the lockdown got underway, we kept operations moving ready for the reopening and put a lot of effort into ensuring that our systems were right for the new types of trading models that dealers were adopting. That meant that once car sales became possible again, we hit the ground running.

“The second is that the Startline core proposition, of providing finance comparable to prime lenders to around one in four applicants who have previously been refused credit through that kind of channel, turned out to be very much of the moment.”

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