Standard Motor Products announces rebrand
Standard Motor Products Europe has rebranded to SMP Europe.
Lucas, Intermotor and Lemark brands will operate under the SMP Europe umbrella and go to market with their own bespoke sales and marketing strategy.
The move to the new branding follows an extensive overhaul of its UK site, investing further resources into its Centre of Excellence in Nottingham, making it the engineering hub of all activities and growing its engineering workforce. The site has also seen the addition of new workshop facilities and engineering equipment to aid the rapid prototyping of products.
Richard Morley, SMP Europe commercial director, said: “The change to SMP Europe reflects our evolution as a company, while maintaining a connection to our history. SMP Europe will provide the foundation for the next stage of growth and development and enable the company to demonstrate its expertise in manufacturing, engineering and technical knowledge, enhancing our ability to service customers.”
