RAC launches online workshops

The RAC Dealer Network has launched a new series of online workshops to help members identify new business opportunities.

The Virtual Dealer Workshop Sessions will run until the end of the month.

More than 100 delegates attended the first of session, Operational Management, with further sessions taking place today covering the E-Showroom, social media, revenue generation and the future.

Each is being hosted by Ali May-Khalil of Sentience Automotive Solutions and, together, they are designed to be highly relevant to issues being faced by dealers during the coronavirus.

Sean Kent, RAC director of sales at Assurant, which partners with the RAC in the dealer and aftersales markets, said: “We have almost 1,500 used car retailers in the RAC Dealer Network and what we are doing with the Virtual Dealer Workshop Sessions is an extension of the support that we deliver at all times – providing practical advice to help them not only through current conditions but to enable them to develop their business further in the future.

“The effects of the sessions are designed to continue over time, with dealers encouraged to create a workshop booklet that will include a range of commitments based on what they have learnt. This will then be supported by their Assurant account managers in the field.
Further webinars taking place on 23, 27 and 28 April look at revenue generation and the future.

To register, RAC Dealer Network members should visit and enter their details at info.assurant.com/VirtualDealerWorkshop. Used car and van retailers who are outside the network interested in joining should e-mail [email protected].