New service can boost revenues ‘£17,000 per month’
LKQ Euro Car Parts has developed a new service to help independent repairers increase revenue by up to £17,000 per month, and boost customer retention.
Its Garage Services will focus on potential revenue opportunities associated with ADAS, air conditioning, carbon cleaning, diagnostics, tyre and wheel balancing, wheel alignment and hybrid and electric.
By providing the right solutions in these areas, garages can offer customers all the regular services they need to keep their vehicles safe and up to date, and can provide “first fix” guarantees that will deliver a competitive advantage.
Colin Cottrell, marketing and central operations director at LKQ Euro Car Parts, said: “Nothing is more expensive than a missed opportunity. In fact, our calculations show that the average total monthly profit garages can generate by offering carbon cleaning, ADAS, wheel alignment and air conditioning services is close to £17,000.
“While we don’t by any means expect all of our independent garage customers to invest in offering the full set of Garage Services overnight, the purpose of this campaign is to bring them all together under one banner, and make clear the opportunity each one represents.
“This includes setting out the investment in training and equipment required upfront, through to the benefits from the garage and its customers’ perspectives, and ultimately what the return on that investment looks like. We can then work with independent garages to identify where their money is best spent, and to help them upgrade the services they offer.”
