MotorEasy acquires tyre comparison website
MotorEasy has acquired Motokiki, an independent tyre comparison website.
The acquisition is the latest addition to the rapidly expanding portfolio of MotorEasy products.
Duncan McClure Fisher, MotorEasy founder and CEO, said: “The tyre industry has been slow to adapt to ‘buy today, deliver tomorrow’ consumer expectations, instead relying on more traditional marketing methods. This out-dated approach is partly due to tyre purchasing’s many variables and jargon, including sizing and performance characteristics. Motokiki pulls data from a number of sources and companies to provide the best results in seconds.”
According to market analysts, the global tyre market is forecast to grow to 2.7bn units by 2022. Motokiki’s own data shows that tyres sold online are the fastest growing component, expected to account for 20% of all sales in 2020 (up from 13% in 2016). In the UK alone the market is estimated to be worth £3bn.
