Industry rallies to support Ben

Automotive charity Ben has received pledges worth around £0.5m following its recent rallying cry asking industry leaders for their urgent support.

It issued the cry following a 50% increase in service demand against a £1m income shortfall.

So far, companies including TrustFord, Arnold Clark, Auto Trader, Motorvise, Marshall Motor Group, CDK, MC Group Ltd, Hills Ford and Chorley Motor Group have all answered Ben’s call.

Automotive companies are pledging to do three things for Ben: be an advocate for the charity, ensuring the message of support is promoted widely within their business so everyone knows they are never alone; encourage colleagues to support Ben through Payroll Giving, Ben’s Lucky Lotto and its fundraising products and events; dig even deeper as a business to help address the £1m shortfall.

Matt Wigginton, Fundraising Director at Ben, said: “We’ve been overwhelmed with the support from our industry so far. Every donation and offer of support makes a huge difference to people’s lives.”

Meanwhile, the charity is also launching Do It 4 Ben, a fun new virtual challenge event in January 2021 that everyone in the industry can get involved in.

Anyone interested in supporting Ben can email [email protected] or call 01344 298135.