Glyn Hopkin unveils new flagship showroom
Glyn Hopkin has invested over £1m in a new flagship retail concept store in Romford, Essex, to house all of the Fiat Chrysler Automobile (FCA) brands under one roof.
The new, cutting-edge facility is the first of its kind in the UK and offers over 300 sqm of display space to showcase the entire FCA range. The showroom combines new virtual reality (VR) technology with physical demonstrators to ensure that customers can experience their product of choice, regardless of its physical location.
This new retail concept store will give customers the opportunity to view the entire range of Fiat, Abarth, Jeep and Alfa Romeo products from the comfort of just one site.
Lee Titchner, FCA UK network development director, said, “This is the first time that one of our retailers has combined all of the FCA brands under one roof with this new showroom concept and visual identity. With a wide variety of products and a need to make sure that they are perfectly suited to their owner, Glyn Hopkin have used an innovative VR approach to meet customers growing expectations”.
Fraser Cohen, managing director of Glyn Hopkin said: “Our new FCA retail concept store in Romford is the first of its kind in the UK, and follows the introduction of this concept in other key locations across Europe. We have represented the FCA brands in Romford since 2000 and it’s great to see their evolution over our 20-year partnership. It’s an exciting new chapter and we look forward to welcoming our current and future customers to our new, cutting-edge store.”
