DS Automobiles launches Leicester super-store
DS Automobiles has opened its largest British showroom.
Situated in Leicester, the new store will hold 17 workshop bays, with the possibility of adding a further six bays during peak times, and a used cars site which will eventually house more than 150 models across Groupe PSA brands, with customers able to access thousands of vehicles through Robins & Day’s own stock system.
Sarjit Rana, general manager of the site, said: “It is a great honour to be working so closely with the DS team as we see the opening of their biggest store so far. I have full confidence that through the new DS Store Leicester we will see the ongoing progress of the DS brand and look forward to welcoming the first customers through the door.”
Alain Descat, managing director for DS Automobiles UK, said: “We have all been incredibly excited about the opening of the new DS Store Leicester. A lot of hard work and preparation has gone into getting the site ready so that customers can enjoy the full DS experience at our largest dealership in the UK so far.
The team has gone to extra lengths to ensure that the new site is safe and secure, in line with current Covid-19 guidelines. The store operates a one-way system to make sure customers and staff observe social distancing, and there are sanitising stations and stringent cleaning protocols in place. All dedicated DS Store advisers have their temperature taken twice a day and Personal Protective Equipment (PPE) is worn at all times.
