Carwow recovery continues through August
Carwow has seen strong summer sales continue into August.
The UK automotive industry as a whole has been in recovery since June, with carwow figures mirroring that, particularly with regards electric vehicles.
Head of OEM Sepi Arani said: “Overall, carwow saw strong performance in August, delivering leads that led to just over seven per cent of all new car sales in the UK across all brands. Marketwise, most notably, we saw a 33% year-on-year drop in diesel’s share of carwow’s sales. In contrast, we saw a continued but dramatic increase in AFV sales – electric cars 51% year-on-year, plug-in hybrids 70% year-on-year. Top sellers in the AFV category include the likes of the Renault Zoe, Nissan LEAF and Peugeot’s e208.
“carwow itself also went from strength-to-strength with 43.5% and 39.9% growth in reported sales year-on-year during June and July respectively. This indicates a continued and evident growth in appetite from consumers seeking a single, one stop platform for reviews, pricing and enquiries when buying a new car.
“Our outlook for September sees manufacturers continuing to fight for share of voice during what would traditionally be the last ‘big’ month of the year as we enter ‘70’ registration. Brands still need of recover sales lost during lockdown.”
