CarGurus reveals dealer winners

CarGurus has revealed the recipients of its 2020 UK Top Rated Dealer awards.

Launched in 2017, the awards honour the dealers offering exceptional customer service, utilising the thousands of dealer reviews left by customers through the CarGurus platform and recognising the dealerships with the most outstanding scores.

The number of dealers receiving the coveted award increased by a remarkable 122% compared to 2019, demonstrating a notable improvement in the level of customer service provided by the industry over the last year.

Cole Hibbert, owner of Phantom Motor Company, said: “To win this award from one of the largest automotive retail platforms means car buyers instantly know they can trust us. To build an excellent reputation remains one of the greatest challenges facing any business and it is a credit to our staff that we rank among the very best. Everyone at the brand has worked hard to receive consistently great feedback and we’re delighted to have been recognised for it. We look forward to defending our crown next year.”

Neil Relph, sales manager of Beck Evans, added: “The last 12 months has been challenging for the car industry, yet the competition remains as fierce as ever. With market forces increasing sales pressure, it’d be easy to let customer satisfaction standards drop and so the fact we’ve been highlighted as one of the top-rated dealers carries real gravitas.”

Wendy Harris, vice president of European Sales for CarGurus, said: “The CarGurus Trust Index Report confirms that positive customer experiences at dealerships are among the biggest trust builders for car buyers. To provide that consistently is easier said than done and requires an extraordinary focus on customer satisfaction from the dealer.

“Still, dealership trust remains a significant challenge in the automotive marketplace and the CarGurus Top Rated Dealer Awards help buyers recognise which dealers go out of their way to support customers. It’s great to see such a large increase in the number of recipients of our awards as it indicates the industry is really prioritising customer service levels and trust.”