Caerus names new commercial boss
Finance broker Caerus Capital has appointed Ben Maguire into the newly created role of commercial director.
Caerus Capital is a finance broker specialising in driving up finance conversions in dealerships.
Maguire has over 18 years’ experience in the automotive sector and leaves car classified portal CarCliq after four years at the helm.
He said: “With finance playing such a big part in both the consumer and dealer offering it’s great to join the team at Caerus Capital and help deliver a solution that works with dealers and consumers in tandem. Offering dealers a panel of lenders catering for all consumer applications whilst simultaneously delivering finance approved leads in to those dealerships. Moving away from current market offerings of a cost per lead metric to a value-added element of the partnership shows the commitment from Caerus to be an integral part of a dealer’s sales conversions”.
Caerus Capital’s Jess Hartley, said: “Ben joining the senior management team with his wealth of experience in the automotive industry really complements our strategy to serve both consumers and dealers with business leading services.”
