Ben calls for industry support

Automotive charity Ben is making an urgent “rallying cry” to automotive industry leaders as it faces a 50% increase in demand for services against a £1m income shortfall, following the cancellation of fundraising events including Ben Ball.

Without additional funding, Ben may be forced to make difficult decisions about which cases to support.

Covid-19 is having an unprecedented impact on the health and wellbeing of the automotive workforce. More and more people are turning to Ben in financial hardship, or are struggling to cope with mental health issues and other life challenges including bereavement.

Ben has issued an open letter asking businesses to pledge to do three things: be an advocate for Ben, ensuring the message of support is promoted widely within their business so everyone knows they are never alone; encourage colleagues to support Ben through Payroll Giving, Ben’s Big Weekly Lottery and its fundraising products and events; dig even deeper as a business to help address the £1m shortfall.

Matt Wigginton, fundraising director at Ben, said: “This is an urgent situation that we’re facing – our support teams are at breaking point, with more cases than ever before and we don’t see that changing.”

Anyone interested in supporting can email [email protected] or call 01344 298135.

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