Auto Trader marketplace sets new daily record
Auto Trader has just recorded the highest ever number of new car leads sent to retailers in a single day.
It reported that on Tuesday, August 18 new car leads sent to retailers spiked to 69% more than the daily average recorded during the last week of February.
The huge consumer demand seen in July – a record 64.4 million cross-platform visits – has continued into August, with 28.6% more visits to Auto Trader platforms than at the same time last year. A similar picture can be seen in new car activity, with a record circa 1.5 million unique users, marking a 43% increase on the same period last year. The increased traffic resulted in a record number of new car leads being sent to the circa 2,000 franchise retailers advertising new car stock on Auto Trader in a single month, increasing 173% year-on-year.
Commercial director Ian Plummer, said:“Whilst our metrics offer a very promising outlook, in the very specific context of 2020 a profitable September is more important than ever to all our retailer and manufacturer partners.
Building on the pick-up of consumer interest and lead volumes through May and June, last month saw the very welcome news of a growing new car market for the first time in many months. And there are significant reasons to believe more growth can be found in September: the reluctance of using public transport; increased savings from lockdown; attractive finance deals; PCP renewals; pent up demand and anticipation for the new 70s number plate.”
