Walkers taking positive steps
Nottinghamshire Vauxhall dealer, Walkers Motor Group, has reported a 100% growth on its sales conversions on Vehicle Health Checks (VHC). It claims this is a direct result of offering a consumer finance programme from EMaC called Drive Now, Pay Later+.
Walkers Motor Group initially joined forces with EMaC to introduce more flexible payment options, but the benefits of this collaboration have exceeded expectation.
Paul Cummins, aftersales manager, Walkers Motor Group, said, ‘By introducing EMaC’s Drive Now, Pay Later+ scheme, our prime goal was to help our consumers by enabling them to pay for unexpected repair bills on a schedule to suit them. We are now seeing our Vehicle Health Check business more than double.’
The Drive Now, Pay Later+ flexible monthly instalment plan allows consumers to pay for vehicle repairs and accessories over time.
Juliette Samuels, EMaC’s local sales development manager, helped Walkers Motor Group to set up the programme, providing onsite based staff training, ongoing performance reviews and best practice advice.
Paul added, ‘Traditionally, we would have to rely on signing consumers up to the Vauxhall Service Club, offering a 25% discount to secure agreement to carry out extra work. Whilst attractive to some, even after discount, not every consumer has a spare £200-£300 for unexpected repairs.
‘Now, our consumers have a choice as they can take advantage of Drive Now, Pay Later+ for a flexible, interest-free monthly payment solution. I would definitely recommend that dealers make EMAC’s Drive Now, Pay Later+ an integral part of their VHC strategy.’
John O’Donnell, managing director of EMaC, said, ‘Helping dealers to help their consumers is what our business is all about. It’s satisfying to see Drive Now, Pay Later+ deliver an improved consumer experience and greater revenue opportunities for Walkers Motor Group in such an effective way. As a leader in our field, we will continue to develop bespoke consumer service solutions to improve both profitability for dealers and enhanced consumer service for motorists.’
