SsangYong names new CEO

SsangYong Motor Company has appointed the incumbent COO Byung-tae Yea as the new CEO.

Dr Pawan Kumar Goenka, chairman, said, ‘The SsangYong Motors board is delighted to welcome Mr Yea to the family and believes that his rich and varied knowledge of product, marketing and exports will continue to build the legacy of SsangYong Motors as the most respected Korean Automotive company.’

Byung-tae Yea said, ‘I will make every effort to transform SsangYong Motors into a small but strong company with our unique attraction, as well as to solidify the company’s position as a global SUV automaker by strengthening the partnership between Mahindra and Mahindra and SsangYong.’

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