SEAT sets new sales high

SEAT’s global sales reached a new high; from January to September, the carmaker delivered 454,800 vehicles, 9.4% more than in the same period in 2018.

This result is the highest figure ever in the history of SEAT and far exceeds the record set from January to September 2018.

SEAT’s sales took off last month by 36.7% for a total of 43,200 vehicles. This growth is partly due to the effect of implementing the WLTP regulation in September 2018, which led to a sharp increase in sales in July and August of last year followed by a decrease in September. The 43,200 cars sold also represent the best month of September in the history of SEAT, well above the result of 2017.

CUPRA deliveries have also gained momentum and its sales growth is highlighted by the CUPRA Ateca. From January to September, the new brand sold 18,700 cars, which is 75.1% more than in the same period of 2018.

SEAT vice-president for sales and marketing and CUPRA CEO Wayne Griffiths said, ‘WLTP regulation had a marked effect on the September growth. We continue to gain market share and the year to date figures show that we stand ready, once again, to achieve double-digit growth. Our goal is to maintain this favourable pace for the rest of the year and achieve a new sales record in an increasingly uncertain environment.’

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