Peugeot announces electric branding
Peugeot has announced a new brand signature to accompany its transition towards electrification.
Adapted from the brand’s ‘MOTION & EMOTION’ signature introduced in 2010, ‘MOTION & e-MOTION’ signals the start of Peugeot’s plan to provide a fully electrified Peugeot range by 2023, as set out by managing director David Peel at the 2019 National Dealer Conference.
David Peel, managing director of Peugeot UK said, ‘The ‘MOTION & e-MOTION’ signature we are rolling out really encapsulates our vision for what we want the brand to stand for. Adapting the signature we have been using for almost a decade demonstrates how we are a brand that is sticking to principle qualities Peugeot is known for, while evolving to fit with an electric future.’
