Peak performance for Ben charity
What Car?’s managing director Rachael Prasher and agency and OEM director Chris Daniels will try to scale Mount Kilimanjaro next year to raise funds for automotive charity and bodyshop magazine charity partner Ben.
They are taking on the 55-mile, 10-day hike as part of Ben’s Industry Leader Challenge 2020.
Prasher said: “It’s both exciting and daunting. Just reading the notes about how to prepare is scary enough at the moment, but I was extremely flattered to be invited to take part and will tackle it with a determination to do the very best I can for our industry charity.”
Daniels added: “I’ve long admired the work undertaken by Ben for members of the automotive industry who have hit hard times, and the chance to give something back while doing something so personally challenging yet fulfilling is an opportunity I couldn’t turn down. The support from everyone at Ben so far has been tremendous and I look forward to doing everything I can to raise money and repay the faith everyone is putting in us.”
Further automotive industry leaders joining the trek are set to be announced shortly.
