MG introduces online aftersales portal

MG Motor UK has launched a new online aftersales dealer portal system intended to improve customer service.

By utilising this digital tool, MG’s dealers can offer an effective customer-focused approach as all the relevant information on parts, servicing, invoicing, marketing and aftersales performance is contained within the easily accessible online platform.

A wide range of aftersales functions will be addressed and improved, such as instant access to marketing material, parts pricing information, dispatch lead times as well as product codes. Digital invoicing simplifies and accelerates the invoicing process, while providing both the dealer and customer with a digital service record for easy future reference.

In addition, dealers can use the system to check the availability of genuine MG parts. This functionality is connected to a live and centralised parts database, ensuring that the user is immediately presented with the most up-to-date information without having to contact a workshop.

Harvey France, head of aftersales and parts at MG Motor UK, said, ‘Customer retention is a key priority for our brand and the launch of this digital platform ensures our dealers are fully supported and equipped to deliver service high-quality standard of. Fast and efficient processing means responding to customer enquiries in a far more efficient way, meanwhile dealers will be able to track their parts and accessories performance against individual plans, too.

‘The live parts database now allows service departments to instantly assess how soon a customer’s vehicle can be repaired and returned to them. While the introduction of the system is directly helpful for dealers, it will provide our customers with complete transparency and easily accessible information about their car provided by their dealer.’

Further benefits for the customer include a full digital service record of checks and maintenance.