MG Cannon hosts customer experience day

MG Cannon held its third Customer Experience Conference with 20 customer advisors and drivers from six sites across the group meeting at the Haynes International Motor Museum.

Lucy Knight from Insight6 delivered a training morning of engagement, interaction and the exchange of ideas.

MG Cannon says it is proud to have a culture of empowering employees, and says investing in its customer advisors and drivers demonstrates a commitment to staff at every level.

Lucy Knight, customer experience director, insight6.com, said: “With proven links between employee engagement and customer experience it is so important to invest in training your people. Customers no longer base their loyalty on price or product.

“Instead, they stay loyal with companies due to the experience they receive. As 73% of buyers point to customer experience as an important factor in purchasing decisions this is a critical area of focus for MG Cannon.”

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