Hella announces long-term strategy
Hella has revealed its long-term strategy which it believes will leave it well-placed as the industry shifts towards electromobility and autonomous driving.
Hella provided investors and analysts with a detailed overview of its strategic orientation, which also included connectivity and digitalisation, as well as individualisation.
Dr. Rolf Breidenbach, president and CEO, said, ‘The electrification of vehicles continues to gain momentum. For Hella this means a variety of opportunities. The unit energy management is already one of our fastest growing business fields. Within the next five years we want to triple our sales. To this end, we will make targeted investments in further product solutions for the various stages of electrification, thus making a significant contribution toward clean mobility.’
In terms of electrification, Hella plans to expand its product range. It will position itself more and more as a supplier of subsystems in the field of electromobility, while further expanding its position as a supplier of high-performance key components, such as DC/DC converter and intelligent battery sensors.
Core products in this context are innovative system solutions for mild hybrids, such as the PowerPack 48 Volt and the Dual Voltage Battery Management System. The PowerPack 48 Volt is specially designed for vehicles of higher performance classes. It combines a 48-volt lithium-ion battery block, including battery management and DC/DC converter in one product. The Dual Voltage Battery Management System is designed for compact and mid-range applications. It combines the conventional separate products of 48-volt mild hybridisation within a single product occupying the space of a conventional lead-acid battery.
This means the system can easily be integrated into the existing vehicle architecture. The intelligent circuit of the cells enables the capacity of the lithium-ion batteries to be used in the 12V vehicle electrical system or 48V vehicle electrical system, depending on the application.
CFO Bernard Schäferbarthold, ‘The Hella strategy is intact. Even though as a leading supplier of automotive lighting technology and electronics, we cannot completely escape the current market development, our strategic orientation provides us with a good basis to counterbalance the current challenges and continue our profitable growth path in the long term.’
