FullAuction to remove seller fees
Cooper Solutions has removed its seller fees on its trade-only online auction site, FullAuction. This move allows dealers to sell their trade stock and keep 100% of the profits.
Barry Cooper, managing director for Cooper Solutions, said, ‘Making the decision to stop charging sellers will ensure further increases in dealer profits.’
Cooper Solutions carried out detailed research into the profitability of physical vehicle auctions. After reviewing more than 71,000 car sales, it was found that physical auction fees are typically larger than the profits retailers make on each sale, putting undue pressure on dealers’ margins. FullAuction reduces the cost of selling for dealers and it also reduces the time it takes to dispose of stock.
Barry continued, ‘FullAuction boosts the average pounds per unit and CAP performance by optimising the mix of well described stock, a large pool of buyers and outstanding profits for sellers. We have an ongoing commitment to deliver the best in digital solutions for dealers, which includes continually reviewing and improving existing solutions.’
