EMaC launches free aftersales academy

EMaC has launched its EMaC Aftersales Academy, a free training programme designed specifically to help motor dealers maximise aftersales opportunities.

The launch of the academy will support dealers in equipping their teams with the right tools and knowledge to build on consumer retention. It includes on-site workshops, webinars, incentives, hosted events and awards for star performers. The modules offer interactive group activities, discussions and self-directed learning to meet a range of learning styles and support an individual’s personal development.

Snows Group, with over 50 franchised dealerships across the South and South West of England, is one of the first groups to participate in the EMaC Aftersales Academy.

Director, Phil Maddison said, ‘The training has been incredibly well received by everyone at every level. EMaC has delivered a holistic training programme that will benefit every element of our aftersales activity. The staff members involved have also broadened their own skillset and the learning will contribute significantly to their ongoing personal development.’

Emma Sidley-Wiltshaw, EMaC’s learning and development manager, said, ‘We understand the motor industry and the day-to-day challenges that dealers face. Market competition and consumer demands can distract the business from focusing on what’s needed to retain valued staff members.

‘The EMaC Aftersales Academy has been designed to support our clients’ key assets, their people, by delivering an extensive learning and development programme. We are investing in supporting the success of our clients so that the only thing they need to invest in, is the time and commitment of their people.’