Calling all paint technicians

A new campaign has been launched to celebrate the passion and skills of technicians across a range industries, including paint technicians in the automotive industry.

The campaign has been launched by global workwear brand Dickies and includes a series of videos featuring technicians doing what they do best. The idea is to inspire other people to get involved.

James Whitaker, marketing director for Dickies, said, ‘We know that across the trades we support, there are many people who are really passionate about their jobs and this campaign is a way to celebrate that. The people in our videos have an independent spirit, a strong focus and a love for their work that shines through. They feel privileged to do what they love every day and can’t imagine doing anything else.’

To get involved share your work on social media, with the tag DickiesEurope

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