Allen Ford adopts management solution

Allen Ford, a UK supplier of Ford cars and vans to both businesses and private motorists, has adopted a loan fleet management solution across its entire network of 30 locations.

It claims FullCover, from Cooper Solutions, allows it to efficiently manage current, future and historic appointments for all sales, aftersales and bodyshop loans.

Allen Ford Group’s southern service director, Bill Davies, said, ‘FullCover takes away all the hassle of loan fleet management. It has been specifically and expertly developed so that all of the information is easy to see. We can now accurately monitor performance at user, dealer and group level. This is possible through the extraction of customer loan charges from CDK using an ODBC licence, allowing us to make the best decisions to improve efficiency and increase profitability.’

The integrated FullCover solution includes instant online licence checking and cost-effective daily rate insurance for drivers aged between 18 and 85 to ensure dealerships can easily fulfil their duty of care obligations and provide financial protection for Allen Ford in the event of an accident. Cooper Solutions data shows that one in every 50 service customers do not meet the criteria for courtesy loan insurance and should in fact not be driving. FullCover instantly identifies these drivers.

Bill added, ‘FullCover gives us the opportunity to generate revenue from the CDW offering, which pays for our insurance cost, whilst also providing a valuable additional service to our customers. Initially we were concerned that a higher level of cover might encourage drivers to perhaps act recklessly but we aren’t experiencing that at all. It’s a genuine win-win for both the driver and the dealership.’

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