SAIC Design challenge in Europe
For the sixth year, the SAIC Design Challenge has been launched for automotive design students.
A European based competition has been launched for the second year in a row. This year, students are being challenged to develop a flagship electric vehicle for the MG Motor brand that will meet 2025 transport requirements.
The technical level of entries that students are required to produce is very demanding, with future automotive designers producing fully-developed concepts. Last year, two European finalists were sent to China to present final designs at SAIC Motor’s global headquarters to the board and international members of the press.
This year has changed with MG Motor UK now seeking three European finalists. The successful finalists will then spend two months working at the SAIC Europe Design Studio, refining their designs, before producing a clay model which will form part of the final presentation. The grand prize for the winner of the worldwide competition is a professional placement with one of SAIC’s design studios.
Carl Gotham, director of design at SAIC Europe, said, ‘Automotive manufacturers are nothing without great designers. The people who are entering this competition will certainly be driving electric cars and autonomous vehicles. We want to incorporate their concepts and ideologies into the cars of the future.’
