OEMs integrate to digital platform
Telematics, e-commerce and 3D printing will form foundations in the development of the original equipment manufacturer (OEM) aftersales channel, with OEMs attempting to integrate all aftersales services into a single, digital platform.
Frost & Sullivan expects global automotive aftermarket demand to increase by 4.4% during 2018, with a slowdown anticipated in some developed markets. Participants in the OEM aftermarket who embrace potential data monetisation opportunities that can be optimised by enhanced customer accessibility will capitalise on current value-add opportunities and ensure future success.
‘The development of applications to leverage data collection from on-road vehicles will open up opportunities for data monetisation with service providers aiming to deliver innovative predictive maintenance solutions around this trend,’ said Vasudevan Rajesh, mobility senior industry analyst at Frost & Sullivan.
