BMW and Drover mobility partnership
BMW Group UK has a mobility partnership with Drover, a car subscription company, to launch a new way to get access to BMW and MINI vehicles on a monthly all-in subscription basis.
Prospective BMW and MINI owners will be able to drive vehicles such as the MINI Hatch or ultimate driving machines in the form of BMW 1, 2, 3, 4 and 5 series, as well as X and i models, for one all-inclusive monthly subscription price. Drover’s user proposition rolls the entire cost of car ownership into one monthly price, including the cost of the car, insurance, maintenance, servicing, taxes and breakdown-cover.
Chris Brownridge, BMW UK sales director, said, ‘New, creative solutions allow the chance for car users to experience BMW or MINI ownership for as long or as little as they require. BMW Group UK is at the forefront of such development and we are excited to announce a partnership with Drover, the car subscription platform. Through its new subscription model we are able to provide an even wider range of ways to access BMW and MINI vehicles for retail buyers to suit their changing requirements.’
