50 shades of white
Axalta Coating Systems today released the findings of its 65th annual Global Automotive Colour Popularity Report.
The report found white to be the worldwide leader in consumer vehicle colour choice in 2017, followed by black in second place at 16%, and grey and silver tied in third place for the second consecutive year at 11% percent.
‘With its modern appeal, white continues to be the top seller worldwide,’ said Nancy Lockhart, Axalta global colour marketing manager. ‘Pearlescent whites gained four per cent in popularity this year as this multi-coat colour is used on all segments and has the highest usage in Japan. Overall, light and bright colours continue to gain strength as light grey and light to medium shades of blue have increased interest in the market.’
‘Automotive colour evolves over time,’ says Elke Dirks, Axalta automotive OEM color designer, Europe, Middle East and Africa. ‘Recently, blue has been trending in various versions from highly chromatic shades to light metallic colours, and grey has been on the rise as the next competing neutral.’
‘White is the undisputed number one, but the story does not end there,’ said Annie You, Axalta OEM Color Designer, China. ‘Our customers value the subtle trends the report unveils. For instance, buyers in India prefer silver more than any other region at an amazing 30%. Overall, more white vehicles are produced in China than any other region, of which 47% are solid white and 15% pearl white.’
For more information on Axalta’s Global Automotive 2017 Color Popularity Report, please visit axalta.com/color.
