Gone in 19 days
Not quite gone in 60 seconds, but it was the usual suspects to the fore again when the fastest selling cars in the UK during June were measured.
Most of the mainstream brands were represented in the top 10, but it was the 2015 Hyundai ix35 Crossover in petrol manual form which was the number one selling car, averaging just 19 days in the showroom before being sold.
Vauxhall’s Mokka Crossover took an average of just 21 days, with Mercedes-Benz, Citreon, Ford, Peugeot and Toyota also represented. In fact, of the country’s 10 fastest selling cars, seven were popular models with Mercedes-Benz the only premium brand on the list.
Karolina Edwards-Smajda, retailer and consumer products director, said, ‘Mainstream makes and models dominate not just the nation’s quickest selling cars in June but across the regions too. The Hyundai ix35 is no stranger to being one of the quickest cars to sell as it ranked fourth last month and sixth in April. What’s more, it takes the seventh and eighth spots in Scotland’s fastest sellers in June.’
Another finding was that retailers using data tools such as i-Control were selling cars at more than double the rate of those that weren’t; for example, i-Control tracks live market movements from more than 4,500 dealer websites and half million adds on autotrader to recommend and provide accurate valuations of stock, helping retailers choose which cars to stock, where to get them and how to price them.
Karolina continued, ‘It can be tempting to think the cars that will be the quickest to sell will be those that don’t exist in great numbers so are rare and sought after. But the reality is that it’s about stocking the cars that are in demand in the retailer’s area, the ones that consumers find desirable, and it’s often surprising which models car buyers are really after. Retailers who use data tools, such as i-Control, enjoy an advantage in the market place as they can quickly identify the stock that is most likely to sell quickly in their area and can price it to the market to aid a quick sell. The ability to turn stock quickly not only boosts revenue but also delivers a more efficient sales process that helps cut costs.’
