Ford announces the £8,000 Ka+
Ford has announced a new five-door model that is expected to retail for £8,000.
Due for launch this autumn, the concept for the Ka+ was first revealed in 2013. However, Ford engineers have modified the styling since then to appeal to the European market.
The Ka+ will rest on the Ford Fiesta platform, with a similar wheelbase and 4,000mm length. Inside it will be available with a 4.2ins infotainment screen and a 2.3ins TFT display between the main instruments. It will also include climate control and a leather steering wheel.
It’s understood the car will be built in a developing market to reduce costs, with Ford’s plant in India a strong candidate.
Speaking to Auto Express at the Geneva Motor Show, Ford of Europe boss Jim Farley said, ‘The B-car value segment is exploding. Sales have doubled in the past few years. So we’re replacing Ka with Ka+ to compete in that segment. Don’t just think of it as a cheap car. It’s very roomy, will have very low cost of ownership and it’ll have the driving dynamics of a Fiesta.’
Ford hopes that together with its new Fiesta, due in 2017, it could drive sales forward by up to 30%.
