ECP takes to small screen
Euro Car Parts is to shine a spotlight on local heroes as part of it’s first-ever television advertising campaign.
The commercial will feature a real mechanic from an independent motor trader (IMT) in Glasgow, which is a customer of Euro Car Parts. Set to Bonnie Tyler’s 1980s classic Holding Out For A Hero, the advert tells the story of a woman driving home to see her parents. Prior to setting off, she visits her local garage where Stuart, an IMT mechanic and the hero of the story, inspects her car. After recommending she change her brake pads, Stuart calls Euro Car Parts – which ensures a speedy delivery of the part so she can be back on her way. This proves helpful later on in the journey, when she is forced to make an emergency stop in front of a flock of wild sheep.
The campaign, which was shot in the Scottish highlands, was produced by the world-famous Ridley Scott Associates, behind classic films such as Alien, Gladiator and Blade Runner. Directing the advert was Jamie Delaney, a talented young director who has won a number of industry awards. Post-production was supplied by the Oscar-winning Framework, which previously provided its expertise to Hollywood blockbusters such as Gravity, Jungle Book and the Harry Potter series.
Martin Gray, CEO of Euro Car Parts, commented, ‘The launch of our first-ever television advertising campaign is the start of an exciting new chapter for Euro Car Parts. Through this new creative, we’re highlighting the fantastic work being carried out every day by mechanics and IMTs up and down the country. We are proud and humbled to partner with them.’
The advertising campaign is one of a number of new initiatives unveiled this year by Euro Car Parts in support of the independent repairer. Earlier this month, Euro Car Parts announced the launch of Euro Academy whilst the business has also said it will offer a lifetime warranty on a wide range of mechanical parts.
