Driving Change turns cameras on innovation
The Institute of the Motor Industry (IMI) has partnered with ITN Productions to launch a news-style series exploring innovation in the industry.
Called Driving Change and hosted by national newsreader Natasha Kaplinsky, the series will comprise four programmes looking at new approaches and online technologies that manufacturers and retailers are adopting in response to customer demand.
The four programmes are ‘Business Opportunities’, ‘Powering the Future’, ‘Synchronising with Customers’ and ‘Innovation’.
The programmes feature key industry interviews and news-style reports, along with sponsored editorial profiles of some of the leading organisations in the sector. One special report will examine women’s perceptions of the industry and the career opportunities available, while another focus will be the digital technologies, marketing strategies and financial products helping dealerships attract new customers and build loyalty.
The six sponsored reports will be GfK – the global research company, helping its motor industry clients understand consumer trends and purchasing preferences; Autotrader – how retailers and manufacturers are adapting to the purchasing journey of the connected consumer; Premia Solutions – helping car dealerships retain customers by using technology to deliver a better quality of experience for customers making insurance claims; JCT600 – how ‘giving back to the community’ and being a ‘Top 100’ employer builds a successful dealer franchise; WMS Group – Sir Stirling Moss endorses a warranty scheme that is building strong and trusting relationships with customers; and Tracker – how innovative tracking devices are helping dealerships improve driver and vehicle performance.
Steve Nash, chief executive at the IMI said, ‘Being given the opportunity to produce a programme focused on the motor industry has allowed us to showcase some of the outstanding, professional work taking place across our sector.
‘Looking at key subjects such as the benefits of investing in quality training and apprentices and the promotion of professional standards, as well as topics such as gender mix and diversity and the impact that new technology is having on the motor industry has all helped shape the programme into something we’re extremely proud of.’
Simon Shelley, head of industry news, ITN Productions added, ‘The motor industry has a great heritage in this country, and makes a significant contribution to the economy and as employers. The four programmes feature interviews and case studies, delivered by a highly experienced reporting team. This is a sector that is facing major changes in power train technology, regulation, sustainability – and the changing expectations of the ‘connected consumer.’ Its stories are engaging and inspiring, and we are proud to share the strategies and success stories that will help propel the industry into a dynamic future.’
