Consumer flocking to German brands
BMWs were the most in-demand used car brands for buyers in July.
Research from automotive data expert cap hpi found that 13.64% of searches on its website for used car were for BMWs, followed by Audi with 10.34%. Third on the highest number of searches was Mercedes-Benz with 10.03% followed by the only non-German manufacturer in the top five, Ford, with 8.46%.
Volkswagen in fifth with 8.15% meaning German manufacturers occupied four of the top five spots. German-owned Porsche was number 10 on the list with a recorded 2.82% of searches. Vauxhall, Toyota, Land Rover, and Minis were also in the top 10.
Philip Nothard, consumer and retail specialist at cap hpi, said, ‘Looking at the data from the number of used cars consumers are searching online, there’s no arguing with the German dominance of the used market. German manufactured cars are book ending the top 10 with BMW out in front and Porsche in tenth spot. The Germans give consumers the cars they want – engineering, a long history of car manufacturing, quality and brand recognition are just some of the factors that help them remain popular and appealing.’
