Shake up for used car market
US based, Car Harmony has launched an online car shopping service, which delivers cars for a free three-day, limited mile trial under a rental contract.
The service offers customer’s a vehicle choice from an online inventory of more than 100 used cars ranging in price from $15,000 to $100,000. An inspected vehicle is delivered to the doorstep with no charge up to the set mileage limit, and if the car is purchased any overage fees are waived.
‘It’s about time the car sales industry was shaken up,’ said Car Harmony co-founder, Craig Nehamen. ‘While there have been some improvements, competitors in the online car buying market don’t go far enough – they often force clients to commit to a purchase online before ever trialling the vehicle. We want to make buying a car an exciting, pleasant experience and remove the upfront anxiety.’
Nearly all cars offered by Car Harmony are two years old or newer, so come with a remaining factory warranty. Vehicles are also put through a multi-point inspection prior to delivery.
Car Harmony was founded in Los Angeles in 2015 and is part of the Hankey Group, which has a blend of auto and technology assets. ‘With the aid of Westlake Financial Services, Nowcom and Midway Car Rental, Car Harmony has a huge opportunity to change the way a customer purchases a vehicle. We see this as a perfect marriage of technology, vehicles and financing to give customers a very unique way of buying a car,’ said co-founder, Ian Anderson.
