Long-range EVs set to soar
At the end of the year, North America will continue to lead with a market share of 36%, followed by Europe and China with a share of 27 and 24% respectively. The study covers PHEVs, BEVs, neighbourhood EVs and eREVs.
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‘Major EV original equipment manufacturers (OEMs) such as BMW (www.bmwgroup.com), Tesla (www.teslamotors.com) and Daimler (www.daimler.com) expect to benefit from incentives and subsidies in China and have thus designed growth strategies to establish themselves firmly in the market,’ said Frost & Sullivan automotive & transportation senior research analyst Prajyot Sathe. ‘However, with the annual decrease in incentives by five percent in China, some OEMs are looking at offering alternative technologies such as fuel cell vehicles to qualify for incentives.’
Although the EV market is growing in all regions, overall sales have not met the expectations of automakers. Automakers in Europe and North America have not managed to achieve sales targets mainly due to end users’ reluctance to adopt new technologies, the long charging time for vehicles, and the lack of awareness on the benefits of EVs.
While sales in the United States EV market have increased by 30% from its 2013 level, the number of PHEVs and EVs stand at approximately 162,000 – far from the one-million unit goal for 2015. As part of the strategy to expand sales, automakers are trying to double the energy density of Li-ion technology to improve EV range.
‘To further boost sales, EV OEMs are focusing on improving accessibility by establishing EV charging networks through partnerships,’ noted Prajyot. ‘Tesla, however, is building its proprietary super charging network and has over 120 stations in the US, 75 in Europe and 25 in Asia, where installations are anticipated to double by the end of this year.’
EV infrastructure business models is just one of the current trends in the automotive and mobility space, which will be discussed during Frost & Sullivan’s annual industry event ‘Intelligent Mobility: Future Business Models in Connected and Automated Mobility’, taking place at the House of Lords and the Royal Garden Hotel in London on 1 and 2 July 2015. For more information, media partnership opportunities or press passes, contact Katja Feick, Corporate Communications, on [email protected].
Strategic Outlook of Global Electric Vehicle Market in 2015 is part of the Automotive & Transportation (http://www.automotive.frost.com) Growth Partnership Service program. Frost & Sullivan’s related studies include: Global Powertrain Outlook 2015, Opportunities in the Global Taxi Market, Toyota Motor Global Product Portfolio, and Future Battery Chemistries for Electric Vehicles in Europe and North America. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
